Fabamaq at ICE Barcelona 2025 – Insights from André Costa, Head of Brand
Fabamaq returned to the international stage of casino gaming innovation by participating in ICE Barcelona 2025, one of the industry's flagship events. From January 20 to 22, several of our Gamers attended the event, explored the latest trends in land-based and online casino game development, and witnessed firsthand the feedback on the products developed by our team. In this article, we look closely at the experience of André Costa, Head of Brand at Fabamaq, as a promoter during the event.
Key takeaways from the promoter experience
Being at the event as a promoter at our stand allowed me to interact directly with visitors, gathering their opinions and reactions to the video bingos and slots we develop. It was fascinating to see in real-time which aspects they value most in our products and where Fabamaq is already making a difference—and can continue to do so—as a casino gaming software house.
Additionally, the diversity of attendees at ICE Barcelona highlighted the cultural and regional differences, not only in terms of product preferences but also in how businesses communicate with casino game providers. This direct interaction provided valuable insights to refine our daily work in shaping communication strategies for the games developed at Fabamaq.
Strategic setup and hands-on experience at ICE Barcelona
Our ICE Barcelona journey began long before the official event kickoff. In the days leading up to the expo, we worked closely with our Product Managers to deepen our technical knowledge of the casino games developed at Fabamaq and ensure that every detail was showcased in the best possible way. This preparation was essential to highlight the unique strengths of our products in a highly competitive global gaming market.
During the event, discussions with operators and players from different regions uncovered behavior patterns, preferences, and specific needs within the industry. This interaction was particularly valuable, as it provided essential data for shaping communication strategies while simultaneously strengthening our understanding of industry expectations.
Global benchmarking expands creative horizons
As a globally recognized event, ICE Barcelona serves as a premier benchmarking platform. Observing the communication and marketing strategies employed by major industry players revealed alternative market positioning approaches and new possibilities for innovation, both in land-based casinos and the online gaming segment.
The three days in Barcelona provided an in-depth competitor analysis, allowing us to expand our creative horizons when designing future global communication strategies. These insights are crucial for Fabamaq’s continued evolution as a technology-driven casino gaming company, drawing inspiration from industry best practices to enhance our marketing strategies and introduce new angles for presenting products across the international group we belong to.
From Barcelona to the future: applying these learnings
All these learnings provide us with a valuable perspective on how we can evolve as a team and company. ICE Barcelona delivered practical insights that will help us improve in multiple areas:
- In communication:
- Identifying new creative approaches to showcase Fabamaq's products in ways that maximize impact for operators and players.
- Strengthening professional relationships with marketing representatives from clients and partners within our international group, exploring future collaboration opportunities for promoting our products.
- In game development:
- Direct feedback from operators helps us identify what’s working well and should continue, what has room for improvement, and which new features or opportunities to explore when creating new products.
Our commitment to innovation
ICE Barcelona 2025 was an opportunity to showcase Fabamaq’s work as a casino gaming software house, gather feedback from operators and players, and strengthen relationships with key industry players. Now, it’s time to turn these insights into concrete actions that will enhance our company's operations and contribute to the growth of the international group we are part of.
Be part of the future of casino gaming with us.
At Fabamaq, we are always looking for talented individuals who are passionate about technology, innovation, and gaming. If you want to work at a leading software house in casino game development, explore new technologies, and grow in a dynamic, collaborative environment, this is your chance. Check out our job openings and join the team!
Article written by our Gamer, André Costa, Head of Brand at Fabamaq.
