Raphaella’s Tips: How to optimize results in marketing strategy
At Fabamaq, managing the marketing efforts for multiple brands in our group is as exciting as demanding. This work requires a strategic and data-driven approach to enhance communication and boost our brands’ performance in the global market.
Raphaella Cristófano, Performance Marketing Manager at Fabamaq, is responsible for structuring processes and strategies that connect data, storytelling, and tools to deliver impactful results. From creating reports to organizing customized dashboards, Raphaella leads performance marketing optimization, ensuring solid foundations for every decision.
Here are some of her tips for optimizing marketing performance, whether managing multiple brands or building more effective reports.
1. Build a data-driven culture
Structured data collection is essential for making strategic decisions. Reviewing results and planning actions based on insights helps identify what works. “Testing and learning” is vital for fine-tuning strategies and improving efficiency.
2. Invest in continuous learning
Spending just 30 minutes a day on online courses or engaging with digital communities is a practice that keeps any professional aligned with the latest market trends. Small daily actions can have a profound long-term impact on performance.
3. Maximize the potential of Hootsuite
For those managing multiple brands and platforms, is an indispensable tool. At Fabamaq, we use Hootsuite to create quarterly reports for social media platforms like Instagram, Facebook, and LinkedIn, ensuring a clear overview of the group’s brand performance.
Raphaella’s approach
Based on the experience of our Performance Marketing Manager, here’s how we structure processes to create more effective reports:
- Define a compelling storytelling framework
Before starting, we define key questions that the data should answer, such as: - How did the brand perform?
- Which content generated the most engagement?
- What audiences were reached?
- Create customized dashboards
We organize dashboards based on the storytelling flow we want to present, grouping metrics by platform and brand. This ensures clarity and logical presentation of the data. - Automate the process
We configure Hootsuite to update data in real time, reducing the time needed for future reports.
The impact of this approach
This methodology delivers strategic reports that provide the insights needed to guide the next steps. Adopting these practices can transform how marketing professionals manage their daily tasks.
At Fabamaq, we believe that combining data, effective tools, and a strategic approach is the best path to achieving excellence in marketing strategy.
Looking for a career jackpot? Join Fabamaq now!
Fabamaq has numerous job vacancies in IT in different areas of operation. If your experience lies in software development, there are many opportunities to explore. Don't miss out on what could be the jackpot of your career!
