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Juliana Costa, QA Manager
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Juliana’s Tips: How AI and Communities redefine leadership

Leading a team focused on software quality in a tech company specialized in casino games like Fabamaq is both a challenging and inspiring opportunity. This work demands constant innovation, collaboration, and adaptation to demanding technological contexts.

Our Gamer, Juliana Costa, QA Manager, approaches this role with a strategy that combines artificial intelligence, engagement in professional communities, and a focus on continuous improvement. Below, we share her top tips for effective and results-oriented leadership.


1. Artificial Intelligence as a leadership tool

AI has become an essential ally in optimizing processes and enhancing leadership strategies. Here are practical ways to leverage it:

  • Set SMART goals based on data: AI helps analyze detailed performance data, defining clear goals aligned with the team’s and company’s needs.
  • Personalize feedback and motivation: With AI-based tools, it is possible to identify the preferences and work styles of team members, tailor tasks, and recognize achievements more effectively.
  • Organize and prioritize: Automated summaries and dashboards with updated data simplify strategy organization and help maintain focus on what’s most important.
  • Prevent and resolve conflicts: By analyzing communication patterns and feedback, potential conflicts can be addressed before they escalate, promoting a healthier work environment.
  • Make informed decisions: AI processes large volumes of data in real time, enabling quick and well-founded choices, even in complex situations.


Juliana Costa, QA Manager
The integration of technological tools facilitates human development and the creation of a collaborative work environment.


2. Participation in Communities: inspire and learn

Participating in professional communities is an essential strategy for broadening horizons and bringing new ideas to the team. Juliana actively participates in events from communities like P4P (People for People) and The Test Tribe Porto, which promote sharing and continuous learning. Here are some examples of how this involvement impacts leadership:

  • Set goals based on best practices: Communities offer frameworks and tested insights that help structure realistic and strategic goals for the team.
  • Draw inspiration from success stories: Sharing real-life cases or innovations discussed at events motivates the group and demonstrates the impact of their work.
  • Overcome challenges: Workshops and discussions within communities provide practical solutions for conflicts or technical difficulties faced daily.
  • Foster team growth: Encouraging direct participation of team members in these networks promotes autonomy, continuous learning, and a spirit of collaboration beyond the company.


3. Continuous improvement and adaptation with a focus on quality

Juliana’s leadership is guided by a constant pursuit of excellence. Here are some practices that help elevate quality in processes:

  • Encourage the use of new tools: Adopt emerging technologies that optimize testing processes and increase efficiency.
  • Promote a data-driven culture: Regularly analyze results and adjust strategies based on validated insights.
  • Facilitate knowledge sharing: Create internal discussion spaces where the team can learn from external experiences and implement innovative solutions.


Be inspired and lead with excellence

Juliana’s tips demonstrate how integrating technology and collaboration can maximize results and strengthen a leader’s role. By adopting practices like these, leadership can be transformed, inspiring teams to reach greater heights.

If you want to explore more Gamers Tips, check out Raphaella Cristófano’s tips on building effective and optimized marketing strategies.


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